Bill Ackman: The Basics Of Stock Market Investing
Investor Bill Ackman has produced an excellent commentary on the basics of fundamental analysis and investing. Starting with a basic lemonade stand he goes through the importance of balance sheet and income statement analysis and how it all ties back into understanding how investing in stocks should be done.
Unfortunately, the problem for most individuals is "short-term-ism" as this type of fundamental and investing view requires a long term holding period which ignores the short term movements of the market. History has shown that individuals do very poorly at true long term investing.
Nonetheless, this is a terrific starting point for understanding the basics of how to read a financial statement and understanding what the various data points actually mean.